How can a local grass and seed store ethically use social media to promote their knowledge and experience against big stores?

Post blogs on how to tackle some common planting issues.

How can an online clothing store identify the sales coming from their social media campaign on Instagram and Facebook for their new spring line of clothing?

Track the click-through and conversion rates.

Alethia is at a conference about social media marketing risks. She will be briefing her management on the risks when she returns so that their Terms of Use policy can be updated. Which of the following risks does Alethia's company have no control over? A link in a comment that points to a competitor’s website. A comment to a post that bullies another person or group of people. The use of cookies by social media sites to collect user information. The poor engagement that a carefully planned social campaign receives.

The use of cookies by social media sites to collect user information.

What steps can Larry’s team take to manage the open issues and ensure the company’s brand is protected? Options: Turn off commenting on all social media sites when the number of issues rises above 15. Immediately assign a team member to a new issue and let that person evaluate its risk. Develop a scoring system to ensure that those issues with the highest risk score get resolved first. Divide the open tasks up between the team members at the start of each day.

Develop a scoring system to ensure that those issues with the highest risk score get resolved first.

What is semi-structured data?

It is data that is not organized by a table but uses a tagging system; examples are HTML tags.

A small college wants to improve its overall reputation with future students and their parents. They know they need to use social media but are not sure how to do that. What would be a good strategy to consider? Options: Ask the student leadership to come up with three community service events to promote in a post., Request each academic department come up with blog ideas to post monthly., Ask the students to take and post pictures of student life activities., Request the professors to record a short video of an actual class to post.

Request each academic department come up with blog ideas to post monthly.

What is the threat and weakness in the situation where the marketing team uses the same username and password for all of their social media sites and has the information posted in the mailroom?

The threat is a hacker posting on the company sites; the weakness is the visible username and password for each site.

What strategy should Sonja try on Facebook to increase brand awareness with no budget after creating a business page and posting a little? Options: Create a LinkedIn Group for her customers to share how they use her products. Create different promotional offers to evaluate how people respond to each one. Post a series of tweets with images of your brand to see if your followers increase. Create product demonstration videos to post and see how many likes she receives.

Create different promotional offers to evaluate how people respond to each one.

Joe wants to measure the success of his Pinterest posts. Which strategy would help him get this data? Options: Use the multi-capture feature to pin multiple photos at one time and see how often the viewers repin it., Create a Boomerang video to pin and see how well it is received by the number of repins it gets., Use LinkedIn Pulse to keep track of industry news and how it affects his woodworking projects., Use the analytics function of this social media platform to see where content is being pinned.

Use the analytics function of this social media platform to see where content is being pinned.

Banks have struggled to adapt to social media. Which of the following would have slowed their progress down? Developing extensive policies and training regarding personal use of social media by employees.

Developing extensive policies and training regarding personal use of social media by employees.

What defines a company weakness?

A weakness is a company’s vulnerability that makes a threat likely to happen.

Sally is analyzing the last social media campaign. She is looking at the sentiment of the campaign. Which of the following would indicate a concern? The number of followers experienced a solid growth rate. The number of likes and comments is relatively high. The comments made about the company’s brand are positive. The overall tone of comments is negative or neutral.

The overall tone of comments is negative or neutral.

While performing a social media audit you discover there are two social media sites with little or no activity. What is the best way to proceed?

Develop a good profile placeholder for these sites.

What should Jordan look for as he selects influencers for his social media campaign?

Reach, relevance, and resonance.

Sam is the marketing manager for a plumbing company. He emails a newsletter to their customers every quarter. He would like to add a modern marketing method. Which of the following would work well with the email strategy? - Direct mail campaign that sends out a monthly flyer to targeted neighborhoods. - Text message campaign that sends an SMS to all customers every week about a discount. - Direct phone call campaign that promotes conversation with the receiver. - Social media campaign that promotes interaction with the audience.

Social media campaign that promotes interaction with the audience.

A car dealership uses social media often to market available cars for sale. They noticed a recent decline in activity on their posts. They have not changed how they use the platforms in over three years. Which of the following would be a good strategy to implement? Options: Focus on only one social media platform., Use two or three additional social media platforms., Review social media trends every 9-12 months., Use humor in their posts to make them entertaining.

Review social media trends every 9-12 months.

Company A is having a hard time filling open positions. The human resource team wrote new goals using social media tactics to improve the situation. Which of the following would be an appropriate goal? Respond to a job inquiry about a posted open position on social media within three days.

Respond to a job inquiry about a posted open position on social media within three days.

Mary is very concerned that upper management doesn’t support her team’s social media risk management strategy. Why is Mary justified in her concern?

The weakest link in any risk management strategy is people.

Which of the following would explain to Lisa the connection between social media posts and search engine results? Google recognizes shareable content as a positive for rankings; however, inbound links are not described as this type of content., Google considers links from posts to a website as an inbound link; therefore, it can move a company’s website position higher on search engine results., Google does not recognize inbound links to websites; therefore, the link has no impact on search engine results for the company., Google does not recognize any hyperlinks on a website; therefore, the inbound links from social media posts have no effect.

Google considers links from posts to a website as an inbound link; therefore, it can move a company’s website position higher on search engine results.

Which social media strategy would be most effective for Company XYZ's new kayak line marketing plan? Options: Use Twitter for both Persona 1 and Persona 2., Use Pinterest for Persona 1 and Twitter for Persona 2., Use Instagram for both Persona 1 and Persona 2., Use Snapchat for Persona 1 and Pinterest for Persona 2.

Use Instagram for both Persona 1 and Persona 2.

A company that makes military equipment is having problems with social media use by employees. They have decided to revise their code of conduct. Which of the following is important to have in the code of conduct? Topics that employees are allowed to discuss on social media platforms.

Topics that employees are allowed to discuss on social media platforms.

A makeup store is creating their social profile. Which of the following is most important when creating this profile? The name on the account should be the marketing manager. The name on the account should be a general name that reflects the industry. The name on the account should be the name of the business. The name on the account should be the customer service manager.

The name on the account should be the name of the business.

Elena’s team is developing criteria for choosing influencers. They decide that individuals with high centrality are who they will pursue. What are they looking for?

A person with a high number of followers that also includes other influencers.

What must a marketing team understand while creating a plan for social media positioning?

The value that the company offers its customers.

What should Arial's team do in response to a harsh comment on their post to prevent it from becoming viral?

Respond to the follower’s comment with a post that shows the company wants to listen, understand and make the situation better.

A carwash uses direct mail to send monthly specials. How can they use social media to improve communication with their customers?

Post blogs and customer reviews.

What is the third criterion for identifying a primary target audience for sporting equipment? Criteria include: 1) someone who needs the product, 2) someone who is interested in receiving information.

Someone who can afford the product.

What goal is Luke trying to achieve by focusing on catchy headlines, content tailored to the targeted audience, and a character count under 40?

Create content that will be effective on social media.

How can social media campaigns be used as a search engine optimization strategy?

Ensure social media profiles for the company are completely filled out and include links to the company’s website.

Social Media - Practice Test A

Flashcard

•

Other

•

9th - 12th Grade

•

Practice Problem

•

Hard

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54 questions

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FLASHCARD QUESTION

Front

When identifying influencers, it is important to remember Brian Solis's three Rs. Reach and relevance are two of the Rs. Which of the following is the third R?

Back

Resonance

FLASHCARD QUESTION

Front

What stage of the social media risk assessment are they in after implementing a policy for three reviews of a drafted post to reduce threats and weaknesses?

Back

Monitor risks and revise strategies

FLASHCARD QUESTION

Front

Sue is leading her team in their annual risk analysis of their social media strategies. Which of the following will she have the team do first? Manage and mitigate risks, Monitor threats and revise strategies, Assess and evaluate risks

Back

Identify threats and weaknesses

FLASHCARD QUESTION

Front

What should Tyrone consider when deciding if an Instagram account would help his skateboard company?

Back

Age of customers, customer income and gender.

FLASHCARD QUESTION

Front

Company A is concerned about employees placing personal posts on social media while at work. They have decided to revise the current policy to cover guidelines for social media use while at work. Why is this company doing this?

Back

An employee’s personal social media use can hurt the company’s brand.

FLASHCARD QUESTION

Front

How can Company XYZ grab the attention of adults 60 and older for their new AI vacuum using social media?

Back

Post an infographic.

FLASHCARD QUESTION

Front

Company A has used social media as a primary marketing tool for the last three years. Their amplification rate is very good. What is the likely reason for this growth?

Back

The posted content was engaging and resulted in reposts.

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