Social Media - Practice Test B

Front

Leo wrote a SMART goal for the next social media campaign. Which part of a SMART goal describes what and where social media activity will occur?

Back

Actionable

Front

What was missed in Matt's analysis of data for new locations to build houses? Options: Velocity, Confidence, Choice, Volume.

Back

Confidence: The data came from multiple sources which reduced the confidence score.

Front

What should Peter monitor as the moderator for the company’s social media accounts to detect a potential crisis before it goes viral? Options: Company name, celebrity names, aggressive tones; Competitor names, aggressive tones, celebrity names; Slang words, aggressive tones, brand names; Company name, company leader names, brand names

Back

Company name, company leader names, brand names

Front

Ines is explaining the 90-9-1 rule to a coworker. Which of the following is an accurate statement about this rule? Ten percent of every 900 participants are active contributors. Nine percent of every online community will participate or contribute. One percent of every online community will only lurk or never participate. Ninety percent of every online community is very active.

Back

Nine percent of every online community will participate or contribute.

Front

What is the other term used for the preprocessing process?

Back

Cleaning data

Front

Sophia wants to introduce customer stories into the next social media campaign. The campaign will encourage the audience to post a success story from using one of the company’s products. She asks her team how they can make this new idea fun and exciting so that the engagement is high. Which of the following ideas would work best?

Back

Gamify the stories by having the audience vote on the best customer story and provide a prize.

Front

Which properties will classify a post as high-quality? Consistent tone, easily understood and lengthy. Includes media, is lengthy and complete. Organized logically, discriminates and is offensive. Usefulness, easily understood and organized logically.

Back

Usefulness, easily understood and organized logically.

Front

What kind of advertising payment model is used when advertisements are charged two cents per click? Options: CPA, CPL, PPC, CPF

Back

PPC

Front

What additional tasks should be performed by Gary, the social media risk manager for a medical company, after implementing a strategy and training the company on risk awareness?

Back

Monitor social media activity, gather data, and generate reports.

Front

Which of the following supports Rico's position on adding social media features to webinars for improving audience engagement?
- The webinar can now support an unlimited audience size, which expands their reach.
- The communication becomes two-way and increases audience participation.
- The communication is one-way and controlled to reduce exposure to bad comments.
- The webinar content becomes factual and supports better understanding.

Back

The communication becomes two-way and increases audience participation.