Customer Acquisition Costs

Customer Acquisition Costs

Assessment

Flashcard

Business

9th - 12th Grade

Hard

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6 questions

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1.

FLASHCARD QUESTION

Front

Investors use ______ to determine the cost of acquiring new customers

Back

customer acquisition costs

2.

FLASHCARD QUESTION

Front

If a company spends $50,000 on marketing and $5,000 on sales and they gain 500 customers, what is their Customer Acquisition Cost? (Hint: CAC= (marketing costs + sales costs) / # of customers)

Back

110

3.

FLASHCARD QUESTION

Front

If a company spends $10,000 on sales and $90,000 on marketing and they gain 10,000 customers, what is their Customer Acquisition Cost?

Back

$10

4.

FLASHCARD QUESTION

Front

If a company spends $10,000 on sales and $90,000 on marketing and they gain 10,000 customers, what is their Customer Acquisition Cost?

Back

$1.00

5.

FLASHCARD QUESTION

Front

What was Carl's CAC if his company acquired 15,800 new customers last year, spending $65,020 in new marketing costs and $25,050 in sales costs?

Back

$5.70

6.

FLASHCARD QUESTION

Front

CUSTOMER ACQUISITION COST

Back

(MARKETING COSTS+SALES COSTS)/NUMBER OF NEW CUSTOMERS