
Chapter 5 Test - Analyzing the Marketing Environment 2024

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1.
FLASHCARD QUESTION
Front
Who is at the center of all marketing efforts?
Back
Customers
2.
FLASHCARD QUESTION
Front
The three (4) factors that make up the Immediate Marketing Environment are: company, corporate partners, physical environment, and ?
Back
Competitors
3.
FLASHCARD QUESTION
Front
In the immediate marketing environment, the first factor that affects the consumer is the
Back
Company
4.
FLASHCARD QUESTION
Front
The six (6) factors that make up the Macro Environment are culture, demographics, technological advancements, political/regulatory environment, and what?
Back
social trends, and economic situations
5.
FLASHCARD QUESTION
Front
Marketers targeting groups that have similar purchase behaviors due to having shared experiences and being in the same stage of life is referred to as which demographic? Options: Income, Generational cohort, Education, Finding foggey
Back
Generational cohort
6.
FLASHCARD QUESTION
Front
The defining products, services, skills and capabilities that give a business advantages over its competitors, or the advantages that separate a company from its competition are known as a company's
Back
Core capabilities
7.
FLASHCARD QUESTION
Front
Demographic data provides an easily understood snapshot of the typical consumer in a specific target market, but this data shifts over time and requires marketers to constantly monitor trends.
Back
True
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