Entr. 2a U7L3

Front

What is the main challenge for small businesses regarding communication technologies?

Back

Finding the best fit

Front

What is the main purpose of communication platforms according to the text?

Back

To connect with people both inside and outside the company

Front

Blue Baker is a favorite for students at which universities?

Back

Texas A&M University and Blinn College

Front

What was the primary reason Blue Baker shifted their marketing focus to text-based efforts?

Back

To capture the attention of younger customers

Front

Fill in the blank: Blue Baker's promotion increased almost ___ times in comparison to email.

Back

20

Front

What was the target audience for Blue Baker's text-based marketing effort?

Back

70,000 students

Front

What was the result of Blue Baker's text-based marketing in terms of customer engagement?

Back

Increased engagement

Front

Fill in the blank: Blue Baker managed to bake in success with ___.

Back

Texting

Front

Fill in the blank: Promotion emails generally go out first, followed a few days later with a ___.

Back

Text

Front

What is the best method to communicate for Blue Baker? Options: Email, Texting, Phone Call, Video Conference

Back

Texting