Marketing - "The 4 Ps"

Marketing - "The 4 Ps"

Assessment

Flashcard

Other

8th Grade

Hard

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10 questions

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1.

FLASHCARD QUESTION

Front

The Gap has created a new pop-up advertisement to introduce their new line of khakis. What aspect of marketing does this represent?

Back

Promotion

2.

FLASHCARD QUESTION

Front

Apple Computer decided to create and sell the new IPhone.

Back

Product

3.

FLASHCARD QUESTION

Front

Janet owns two McDonald's restaurants and has decided to open another restaurant in a new mall. What aspect of marketing does this decision relate to? Options: Product, Place, Pricing, Promotion

Back

Place

4.

FLASHCARD QUESTION

Front

When Nintendo Wii was introduced into the marketplace, the consumer cost for an X-Box was greatly reduced. What aspect of the marketing mix does this relate to? (Product, Place, Pricing, Promotion)

Back

Pricing

5.

FLASHCARD QUESTION

Front

Paco's Pizza decided to sell its pizza and pasta through a website as well as in their current restaurant. What aspect of marketing does this represent?

Back

Place

6.

FLASHCARD QUESTION

Front

During the two weeks before Christmas, Target and Walmart both mailed flyers to advertise holiday sales.

Back

Promotion

7.

FLASHCARD QUESTION

Front

Ford Motor Company decided to update the Mustang since sales in the 1960s had been so good. What aspect of the marketing mix does this decision relate to? (Options: Product, Place, Pricing, Promotion)

Back

Product

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