Marketing - "The 4 Ps"

Front

The Gap has created a new pop-up advertisement to introduce their new line of khakis. What aspect of marketing does this represent?

Back

Promotion

Front

Apple Computer decided to create and sell the new IPhone.

Back

Product

Front

Janet owns two McDonald's restaurants and has decided to open another restaurant in a new mall. What aspect of marketing does this decision relate to? Options: Product, Place, Pricing, Promotion

Back

Place

Front

When Nintendo Wii was introduced into the marketplace, the consumer cost for an X-Box was greatly reduced. What aspect of the marketing mix does this relate to? (Product, Place, Pricing, Promotion)

Back

Pricing

Front

Paco's Pizza decided to sell its pizza and pasta through a website as well as in their current restaurant. What aspect of marketing does this represent?

Back

Place

Front

During the two weeks before Christmas, Target and Walmart both mailed flyers to advertise holiday sales.

Back

Promotion

Front

Ford Motor Company decided to update the Mustang since sales in the 1960s had been so good. What aspect of the marketing mix does this decision relate to? (Options: Product, Place, Pricing, Promotion)

Back

Product

Front

At the end of the calendar year, the Honda dealer slashes the consumer cost of a new car to help reduce the amount of inventory. What aspect of marketing does this action relate to? (Options: Product, Place, Pricing, Promotion)

Back

Pricing

Front

J. C. Penney runs newspaper advertisements every weekend to help increase sales.

Back

Promotion

Front

After many teens ran up large cell phone bills, most cell phone companies decided to offer pre-paid cell phone service plans.

Back

Product