*Ethos, Logos, Pathos

Front

What is Ethos?

Back

Ethos is a rhetorical appeal to credibility or character. It establishes the speaker's authority and trustworthiness on a subject.

Front

What is Logos?

Back

Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade an audience.

Front

What is Pathos?

Back

Pathos is a rhetorical appeal to emotion. It aims to evoke feelings in the audience to persuade them.

Front

Example of Ethos in a statement?

Back

"As a doctor with over 20 years of experience, I recommend this treatment for your condition."

Front

Example of Logos in a statement?

Back

"Studies show that 90% of patients improved after using this medication."

Front

Example of Pathos in a statement?

Back

"Imagine the joy on your child's face when they see their new puppy!"

Front

How does Ethos enhance an argument?

Back

Ethos enhances an argument by establishing the speaker's credibility, making the audience more likely to trust their message.

Front

How does Logos enhance an argument?

Back

Logos enhances an argument by providing logical reasoning and evidence, making the argument more convincing.

Front

How does Pathos enhance an argument?

Back

Pathos enhances an argument by appealing to the audience's emotions, creating a connection that can influence their decision.

Front

What is a common use of Ethos in advertising?

Back

Using a celebrity or expert to endorse a product, leveraging their credibility to persuade consumers.