What is Marketing?

Front

What is the philosophy that businesses should analyze the NEEDS of their CUSTOMERS and then make DECISIONS to SATISFY those needs, better than the COMPETITION?

Back

The Marketing Concept

Front

What’s the most important part of Marketing?

Back

The Customer

Front

What is one or more specific groups of potential customers called?

Back

Target Market

Front

What is the Marketing Mix?

Back

Price, Product, Promotion and Place

Front

Whats another name for the Marketing Mix?

Back

4ps, the 4ps, the 4p's, 4ps!, 4p's

Front

A physical thing (a good), or a service

Back

Product

Front

It is the amount a customer must pay to acquire a product

Back

Price

Front

Stimulating demand for a product by bringing awareness or by persuasion

Back

Promotion

Front

The process of getting a product in the hands of the customer when and where they are needed

Back

Place (Distribution)

Front

Interrelated activities that must work together to get goods and services from producers to consumers

Back

Marketing Functions