PBMF Ch 11 Review

Front

The elements of products that may be changed to meet customer needs are features, usage, and ____.

Back

protection

Front

All the goods & services that a business sells is the _____?

Back

product mix

Front

_____ goods are consumer products that are bought often and with little effort.

Back

Convenience

Front

The _____ is an explanation of the value of a certain product over others that are similar.

Back

value proposition

Front

The amount added to the cost of an item to determine the selling price is _____.

Back

markup

Front

The practice of _____ sets price high to convey quality and status.

Back

prestige pricing

Front

A _____ is a maximum price set by the government for certain goods & services.

Back

price ceiling

Front

A(n) _____ includes the businesses, people, and activities involved in turning raw materials into products and delivering them to end users.

Back

supply chain

Front

_____ sell products through both brick-and-mortar stores and online stores.

Back

Multi-channel retailers

Front

The process of separating a large quantity of goods into smaller quantities for resale is _____

Back

bulk-breaking