Rhetorical Appeals

Front

What is Ethos?

Back

Ethos is a rhetorical appeal that focuses on the credibility and character of the speaker or writer. It aims to persuade the audience by establishing trust and authority.

Front

What is Pathos?

Back

Pathos is a rhetorical appeal that evokes emotions in the audience. It aims to persuade by appealing to feelings such as pity, fear, or joy.

Front

What is Logos?

Back

Logos is a rhetorical appeal that uses logic and reason to persuade the audience. It relies on facts, statistics, and logical arguments.

Front

Give an example of Ethos in advertising.

Back

An advertisement featuring a doctor endorsing a health product uses Ethos by leveraging the doctor's credibility.

Front

Give an example of Pathos in advertising.

Back

An advertisement showing a sad puppy in a shelter aims to evoke feelings of compassion and encourage people to adopt pets.

Front

Give an example of Logos in advertising.

Back

An advertisement that presents statistics about the effectiveness of a product uses Logos to appeal to the audience's logical reasoning.

Front

How does Ethos differ from Pathos?

Back

Ethos appeals to credibility and trust, while Pathos appeals to emotions and feelings.

Front

How does Pathos differ from Logos?

Back

Pathos appeals to emotions, while Logos appeals to logic and reason.

Front

What role does Logos play in persuasive writing?

Back

Logos helps to convince the audience by providing logical arguments and evidence to support claims.

Front

What role does Ethos play in persuasive writing?

Back

Ethos helps to establish the writer's credibility, making the audience more likely to trust and accept their arguments.