Digital Marketing Review

Front

Which of these would be considered user-generated content (UGC)? Writing a blog post, Creating a YouTube video, A customer writing a review, Reposting an Instagram post

Back

A customer writing a review

Front

Keywords, links & fresh content are all essential components of which digital marketing strategy?

Back

Search Engine Optimization (SEO)

Front

Which of these is NOT a drawback to email marketing?
Easy to unsubscribe, Unopened & undelivered emails, Spam, Cost-effective

Back

Cost-effective

Front

A form of digital marketing where the advertisers pay each time a user clicks on one of their ads is...

Back

Pay Per Click (PPC) Advertising

Front

A strategic marketing approach focusing on attracting, engaging and retaining consumers via creating and sharing content is...

Back

Content Marketing

Front

Which type of content would ReTweeting an article be considered?

Back

Curated Content

Front

Which of these would NOT be considered a benefit of email marketing?
- Builds relationships with customers
- Measurable
- Cost-effective
- Spam

Back

Spam

Front

True or False: Content marketing should be informational, not sales-oriented.

Back

False

Front

This type of email marketing requests feedback or makes an offer to subscribers who haven't interacted with your business lately.

Back

Retention

Front

This type of email marketing provides subscribers with helpful knowledge & tools.

Back

Newsletter