Digital Marketing Review

Digital Marketing Review

Assessment

Flashcard

Life Skills

10th Grade

Hard

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13 questions

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1.

FLASHCARD QUESTION

Front

Which of these would be considered user-generated content (UGC)? Writing a blog post, Creating a YouTube video, A customer writing a review, Reposting an Instagram post

Back

A customer writing a review

2.

FLASHCARD QUESTION

Front

Keywords, links & fresh content are all essential components of which digital marketing strategy?

Back

Search Engine Optimization (SEO)

3.

FLASHCARD QUESTION

Front

Which of these is NOT a drawback to email marketing?
Easy to unsubscribe, Unopened & undelivered emails, Spam, Cost-effective

Back

Cost-effective

4.

FLASHCARD QUESTION

Front

A form of digital marketing where the advertisers pay each time a user clicks on one of their ads is...

Back

Pay Per Click (PPC) Advertising

5.

FLASHCARD QUESTION

Front

A strategic marketing approach focusing on attracting, engaging and retaining consumers via creating and sharing content is...

Back

Content Marketing

6.

FLASHCARD QUESTION

Front

Which type of content would ReTweeting an article be considered?

Back

Curated Content

7.

FLASHCARD QUESTION

Front

Which of these would NOT be considered a benefit of email marketing?
- Builds relationships with customers
- Measurable
- Cost-effective
- Spam

Back

Spam

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