MKT 1-6 The History of Marketing and Promotion/Advertising

Front

What has allowed entrepreneurs to start businesses quickly and inexpensively? Options: Large budgets, Globalization, Traditional marketing methods, Affordable technology tools

Back

Affordable technology tools

Front

What happens to businesses that do not adapt and pivot to new and better ways of meeting the wants and needs of consumers?

Back

They go out of business.

Front

What role has technology, the internet, and search engines played in marketing and advertising a business's product?

Back

Extensive

Front

Which of the following is NOT a well-known brand that started to evolve during the marketing orientation era? Pepsi, Procter and Gamble, General Electric, Ford

Back

General Electric

Front

What is the definition of a brand?

Back

A brand is a name, term, design, symbol, or other feature that identifies a specific seller’s good or service, and over time, becomes.

Front

What generation is known for being well-versed in technology and more informed about misleading ads? Options: Gen-Z, Millennials, Baby Boomers, Gen-X

Back

Gen-X

Front

What is the definition of distribution?

Back

Distribution means to categorize, sort, and transport goods to all their final destinations as efficiently, inexpensively, and carefully as possible.

Front

What is the analogy used to explain the importance of targeting messages to a specific audience?

Back

A tree falling in the forest

Front

What is one of the modern mediums used for promotion and advertising? Options: Social media marketing, Radio, TV, Billboards

Back

Social media marketing

Front

What was the main focus of businesses during the Industrial Revolution?

Back

The main focus of businesses during the Industrial Revolution was on production and distribution.