Ethos, Pathos, Logos

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What is Ethos?

Back

Ethos is an appeal to credibility, trust, and ethics. It is used to convince the audience of the speaker's reliability or authority.

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What is Pathos?

Back

Pathos is an appeal to emotion. It aims to persuade the audience by eliciting feelings such as sympathy, anger, or happiness.

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What is Logos?

Back

Logos is an appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade the audience.

Front

Which appeal is used when a speaker shares personal experiences to connect with the audience?

Back

Pathos.

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What type of appeal would a scientist use when presenting research findings?

Back

Logos.

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How can a speaker establish Ethos in their argument?

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By demonstrating expertise, sharing credentials, or citing trustworthy sources.

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What is an example of Pathos in advertising?

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An ad showing a sad animal in need of a home to evoke sympathy.

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What is an example of Logos in a persuasive essay?

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Citing statistics about the benefits of recycling to support the argument.

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What does it mean to appeal to an audience's emotions?

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It means using emotional triggers to persuade them, often seen in Pathos.

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Why is Ethos important in persuasive communication?

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It builds trust and credibility, making the audience more likely to accept the argument.