M & A I _ Final Exam Review

Front

Great Value is Walmart's own brand, also known as a....

Back

Store Brand

Front

Sponsoring charity events and establishing a scholarship fund are examples of what type of promotion?

Back

Public Relations

Front

When Doritos and Mountain Dew get together to create a promotion or product bundle....

Back

Co-branding

Front

Which buying motive is being used when a TV commercial uses humor?

Back

Emotional

Front

Ads and sales promos created to sell products Business to Consumer

Back

Consumer Promotions

Front

Speedy Rewards and SW Air Frequent Flyers Club are examples of...

Back

Loyalty Programs

Front

Which area of Market Segmentation includes age, gender and race?

Back

Demographics

Front

Hobbies, interests and values are part of which area of Market Segmentation?

Back

Psychographics

Front

Which of the following is NOT part of the Marketing Mix? Product, Price, Place, Publicity

Back

Publicity

Front

Which area of advertising media involves magazines and newspapers?

Back

Print