Ethos Pathos Logos

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What is Ethos?

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Ethos is an appeal to credibility or character. It persuades the audience by establishing the speaker's authority or trustworthiness.

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What is Pathos?

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Pathos is an appeal to emotion. It persuades the audience by evoking feelings such as pity, fear, or happiness.

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What is Logos?

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Logos is an appeal to logic and reason. It persuades the audience by using facts, statistics, and logical arguments.

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Example of Ethos:

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A professional athlete endorsing a sports brand, like Tiger Woods endorsing Nike.

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Example of Pathos:

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A commercial showing sad animals in shelters to evoke sympathy and encourage adoption.

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Example of Logos:

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A statistic stating that '90% of students who study regularly achieve higher grades'.

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How does Ethos strengthen an argument?

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By establishing the speaker's credibility, making the audience more likely to trust their message.

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How does Pathos influence decision-making?

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By appealing to the audience's emotions, making them more likely to connect with the message on a personal level.

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How does Logos enhance persuasion?

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By providing logical reasoning and evidence, making the argument more convincing.

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What type of appeal is used in the statement: 'This product is recommended by experts'?

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Ethos.