Hospitality Midterm Review 2

Front

A customer has $100 to spend on buying a gift. They could make their purchase either at Macy’s or at JCPenney's. What competitive relationship exists between these two retailers?

Back

Direct competitors

Front

What should you do if a customer at O’Reilly’s Auto Store asks about the safe air pressure for her tire and you don’t know the answer? Options: Ask another associate at the store that might know what's the recommended PSI for the tire. Tell Susan the pressure she should use is the 24 PSI just to be safe since you know that’s not too much. Tell the Susan that you don’t know the answer to that question. Look up the answer online with Susan.

Back

Ask another associate at the store that might know what's the recommended PSI for the tire.

Front

Other than in the stockroom, where is a store's inventory kept?

Back

On the sales floor

Front

What sales strategy can help clear out remaining summer merchandise during the transition to back to school? Options: Introduce an employee incentive plan for the salesperson who sells the most summer apparel that week. Suggest shipping the summer merchandise to an outlet store to make room for the spring line. Put up signs throughout the store stating that all summer merchandise is ”while supplies last.” Reduce pricing on summer apparel by 60% or more and add incentives for purchasing sunscreen, bathing suits, and tank tops.

Back

Reduce pricing on summer apparel by 60% or more and add incentives for purchasing sunscreen, bathing suits, and tank tops.

Front

Visual merchandising accomplishes which of the following:
Organizes merchandise in the stockroom,
Promotes products using magazine advertisements,
Allows customers to make connection with products,
Creates advertising billboards

Back

Allows customers to make connection with products

Front

The FIFO method makes sure that which of the following occurs:

Back

Items with the nearest-term expiration dates are in the front

Front

Using prices that end in the numbers 5, 7, or 9 can indicate a fair price to customers. This is called:

Back

Psychological pricing

Front

Selling multiple products and services together at a lower retail price than if all items were purchased individually is called:

Back

Bundle pricing

Front

Selling multiple items for one price, such as, "buy one, get one free," is an example of:

Back

Multiple pricing

Front

What's the term for reducing the price of an item in order to encourage sales?

Back

Markdown