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Marketing Flashcard

Marketing Flashcard

Assessment

Flashcard

Business

11th - 12th Grade

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

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25 questions

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1.

FLASHCARD QUESTION

Front

What is Marketing?

Back

The activity and processes for creating, communicating, delivering, and exchanging offerings that have value for customers.

2.

FLASHCARD QUESTION

Front

What is the Marketing Mix?

Back

A number of company performance actions that can influence the consumer decision to purchase goods or services, The Four Ps, All Answers are Correct.

3.

FLASHCARD QUESTION

Front

Which deals with the specifications of the actual good or service and how it relates to the end-user's needs and wants?

Back

Product

4.

FLASHCARD QUESTION

Front

Which refers to how the product gets to the customer? Options: Product, Price, Placement, Promotion, All Answers are Correct

Back

Placement

5.

FLASHCARD QUESTION

Front

Which refers to the channel by which a product or service is sold, which geographic region or industry, to which demographic segment, and how the environment in which the product is sold in can affect sales?

Back

Placement

6.

FLASHCARD QUESTION

Front

Which deals with the advertising, sales promotion, publicity, personal selling, branding, and refers to the various methods of promoting the product, brand, or company?

Back

Promotion

7.

FLASHCARD QUESTION

Front

Which refers to the process of setting a price and discounts for a product?

Back

Price

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