Marketing Flashcard

Front

What is Marketing?

Back

The activity and processes for creating, communicating, delivering, and exchanging offerings that have value for customers.

Front

What is the Marketing Mix?

Back

A number of company performance actions that can influence the consumer decision to purchase goods or services, The Four Ps, All Answers are Correct.

Front

Which deals with the specifications of the actual good or service and how it relates to the end-user's needs and wants?

Back

Product

Front

Which refers to how the product gets to the customer? Options: Product, Price, Placement, Promotion, All Answers are Correct

Back

Placement

Front

Which refers to the channel by which a product or service is sold, which geographic region or industry, to which demographic segment, and how the environment in which the product is sold in can affect sales?

Back

Placement

Front

Which deals with the advertising, sales promotion, publicity, personal selling, branding, and refers to the various methods of promoting the product, brand, or company?

Back

Promotion

Front

Which refers to the process of setting a price and discounts for a product?

Back

Price

Front

Which are future costs that are expected to happen if you make one decision and are different depending on which decision is made?

Back

Relevant Costs

Front

Which are past costs that are irrelevant to future decisions?

Back

Sunk Costs

Front

Which are costs that are incurred per unit? Fixed Costs, Variable Costs, All Answers are Correct

Back

Variable Costs