Ethos, Pathos, Logos

Front

What is Ethos?

Back

Ethos is an appeal to credibility, trust, and ethics. It is used to convince the audience of the speaker's reliability and moral character.

Front

What is Pathos?

Back

Pathos is an appeal to emotion. It aims to persuade the audience by eliciting feelings such as sympathy, anger, or happiness.

Front

What is Logos?

Back

Logos is an appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade the audience.

Front

Which appeal focuses on the speaker's credibility?

Back

Ethos.

Front

Which appeal focuses on emotional connection?

Back

Pathos.

Front

Which appeal focuses on logical reasoning?

Back

Logos.

Front

Give an example of Ethos in a speech.

Back

A doctor giving a health-related speech, emphasizing their medical qualifications and experience.

Front

Give an example of Pathos in advertising.

Back

An advertisement showing a sad animal in a shelter to evoke feelings of compassion and encourage adoption.

Front

Give an example of Logos in an argument.

Back

Using statistics to show that 90% of people who exercise regularly have better health outcomes.

Front

What is the primary goal of using Ethos in communication?

Back

To establish trust and credibility with the audience.