Ethos Pathos Logos

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What is Ethos?

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Ethos is a rhetorical appeal to credibility or character. It establishes trust and authority in the speaker or writer.

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What is Pathos?

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Pathos is a rhetorical appeal to emotion. It aims to persuade an audience by eliciting feelings.

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What is Logos?

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Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade.

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Example of Ethos:

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"As a doctor with 20 years of experience, I recommend this treatment."

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Example of Pathos:

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"Imagine the joy of a child receiving a gift on their birthday. Help make that happen by donating today!"

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Example of Logos:

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"Studies show that 90% of people who exercise regularly report better mental health."

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How does Ethos build trust?

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Ethos builds trust by demonstrating the speaker's qualifications, experience, and moral character.

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How does Pathos influence decision-making?

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Pathos influences decision-making by appealing to the audience's emotions, making them feel empathy or urgency.

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How does Logos support arguments?

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Logos supports arguments by providing logical reasoning, evidence, and factual information.

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What is an example of a Pathos appeal in advertising?

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An advertisement showing sad animals in shelters to encourage people to adopt pets.