Ch. 6 - Corporate-Level Strategy

Front

What is the primary focus of Business Strategy? Options: How the firm competes within a particular industry or market, The scope of the firm across industries and markets, Investment in diversification, Allocation of resources

Back

How the firm competes within a particular industry or market

Answer explanation

Front

What does Corporate Strategy primarily focus on? Options: The scope of the firm, including diversification and resource allocation, Deciding how to compete in a specific market, Gaining competitive advantage, Improving operational efficiency

Back

The scope of the firm, including diversification and resource allocation

Answer explanation

Front

What strategy does Walmart pursue to attract price-sensitive customers by offering products with cheap prices?

Back

Business-level strategy

Front

What strategy does Coca-Cola use to respond to customers' diverse preferences by acquiring several bottlers and managing the bottling process?

Back

Corporate-level strategy

Front

What type of strategy is exemplified by Gucci's acquisition of YSL and other companies to create new synergies? Options: Corporate-level strategy, Business-level strategy

Back

Corporate-level strategy

Front

What type of strategy do Apple computers use to appeal to experts in the publishing industry by creating superior technological specifications for its laptops?

Back

Business-level strategy

Front

What type of strategy does Harley-Davidson use in the motorcycles market, specifically focusing on sports vehicles?

Back

Business-level strategy

Front

What is the definition of diversification?

Back

The expansion of an existing firm into another product line or field of operation.

Answer explanation

Front

What is related diversification?

Back

A firm expands into a similar field of operation.

Front

What is unrelated diversification?

Back

The additional product line is very different from the firm’s core business.