Entrepreneurship 1 3.03 Review

Front

A target market can be described as the 

Back

group of customers the business seeks to attract

Front

Uses the division of a total market into smaller, more specific groups.

Back

market segmentation

Front

Mass marketing is when sellers products and directing marketing activities to appeal to the whole market, which is everyone.

Back

True

Front

An advantage of mass marketing is the audience is very diverse.

Back

False

Front

An advantage of mass marketing is it can communicate a broad message to as few customers as possible.

Back

False

Front

___________ is a method used to identify customers with similar wants and needs.

Back

Market Segmentation

Front

How many market segmentations are there?

Back

4

Front

The process of dividing a market of potential customers into groups based on different characteristics is called

Back

Market Segmentation

Front

When a business divides its market on the basis of where its customers live is called

Back

geographic segmentation

Front

When a business divides its market on the basis of its physical and social characteristics.

Back

demographic segmentation