Business Essentials Module 4

Front

Overall, what does marketing allow us to do?

Back

Live our daily lives

Front

Which of the following is the most common reason for business to search for ways to make their products better and cheaper: Competition, Publicity, E-Commerce, Service marketing?

Back

Competition

Front

According to the marketing concept, which option demonstrates customer orientation: Convincing a buyer to buy, Researching a firm's competitors, Finding out what a buyer wants, Advertising the features of a product?

Back

Finding out what a buyer wants

Front

In the marketing concept, whose point of view matters most?

Back

Buyer's

Front

Which of the following activities is an aspect of marketing a service: Advertising the state of North Carolina on T.V., Developing a new, improved cell phone, Finding out customer's favorite coffee flavors, Determining how much to charge for a haircut?

Back

Determining how much to charge for a haircut

Front

In an overall sense, where does marketing occur?

Back

Wherever customers are

Front

Which of the following is an example of communicating with customers: creating new products, sponsoring a charity event, choosing a store to distribute products, Developing a marketing plan

Back

sponsoring a charity event

Front

Which of the following is a method of communicating with customers: creating a new product, sponsoring a charity event, choosing a store to distribute products, developing a marketing plan?

Back

sponsoring a charity event

Front

Which of the following influences the process of determining price? Customers perception of value, Publicity, Purchase location, Sales promotion-

Back

Customers perception of value

Front

What provides the basis for all marketing goals and actions?

Back

planning