Marketing Flashcard

Front

Since marketing research is a main data source for management information systems, _______.

Back

The findings of marketing research become data for management decision making

Front

Marketing is based on the understanding that organizations have employees, suppliers, stockholders, and distributors as _______.

Back

Stakeholders "Partners"

Front

Marketing that aims at markets across the world is called _______.

Back

Global Marketing

Front

When a firm focuses on its internal capabilities rather than on the desires and needs of the marketplace, then the firm is said to have adopted the _______ orientation.

Back

Production

Front

Which of the following statements is true of markets? They are composed of people or organizations, They thrive only with government funds and subsidies, They provide discounts for every consumer, They influence consumers to buy products they do not need

Back

They are composed of people or organizations

Front

_______ is the most complex type of consumer buying decision and is associated with high involvement on the part of the consumer. Mark only one oval.

Back

Extensive Decision Making

Front

The purpose of market segmentation is to _______.

Back

Enable a marketer to tailor marketing mixes to meet the needs of one or more specific segments.

Front

The process of defining, dividing, and subdividing a large homogenous market into clear identifiable segments having similar needs, wants, or demand characteristics is identified as _______.

Back

Market Segmentation

Front

A country has a(n) _______ when it can produce a product or service at a lower cost than any other country or when it is the only country that can provide the product or service.

Back

Absolute Advantage

Front

A company that is heavily engaged in global trade, beyond exporting and importing, is called _______.

Back

Multinational Corporation