Marketing Fall Semester Review part 1

Front

A specific group of customers that is most likely to buy a certain product or service, and where marketing efforts are aimed in order to reach and connect with this group, is called:

Back

Target Market

Front

Jimmy’s skateboard shop uses social media ads to appeal to boys, age 13-18. The skateboard shop is using _________ marketing in a certain ___________ segment.

Back

target and demographic

Front

The process of sorting people into groups who share one or more common or similar characteristics, lumped together for target marketing purposes, is called:

Back

market segmentation

Front

Segmenting groups based on where someone lives is called:

Back

geographic segmentation

Front

If a company’s marketing team sorted customers based on lifestyles, interests, and values, they would be using:

Back

psychographic segmentation

Front

Why is market segmentation useful?

Back

it helps in developing a marketing strategy

Front

The rivalry between companies selling similar products and services is called:

Back

competition

Front

Segmenting groups based on life stage and socioeconomic status is called:

Back

demographic segmentation

Front

If the Avalanche hockey team wants to target customers who are fans of the team, they would use:

Back

behavioral segmentation

Front

Complete the sentence. Mass marketing involves a ______________ product and message.

Back

one-size-fits-all