Event Management Flashcard

Front

Attending a sporting event adds what type of value for a customer?

Back

Entertainment value

Front

When an event is able to be watched or listened to on a device for free, who is paying for the distribution?

Back

Advertisers

Front

What type of marketing is done when Coca-Cola promotes during a sporting event? Options: Marketing IN sports, Marketing OF sports, Marketing THROUGH sports, Marketing research

Back

Marketing THROUGH sports

Front

Why would a movie be hosted on multiple “at home” providers?

Back

Increase exposure to potential customers

Front

When the pricing of an event is subject to factors such as time of year, day of week, popularity of opponent, and star players, what strategy is being utilized?

Back

Variable pricing

Front

Which component in the event triangle exchanges money for promotional opportunities?

Back

Sponsor

Front

What does a campaign schedule organize?

Back

Promotions

Front

Which component in the event triangle provides money in return for entertainment? Options: Sponsor, Event, Ticketing, Fan

Back

Sponsor

Front

The local NBA team plans to run a promotion on social media to target annual pass holders. What type of market segmentation is being used?

Back

Behavioral segmentation

Front

Which of the following event products is a venue? Madison Square Garden, Jazz Music Festival, Carnegie Musicians Union, Broadway Ticket Office

Back

Madison Square Garden