Business of Retail Practice Exam

Front

If you see a spill of food or liquid on the sales floor, what's the first thing you should do?

Back

Stand near or over the spill to direct traffic away from it until it can be cleaned up.

Front

Which term describes an injury caused by an item falling off a shelf and hitting a person? Options: Accidental injury, Negligence, Struck- by injury, Struck- against injury

Back

Struck- by injury

Front

Which is not a component of a marketing plan? Options: Product, Price, Promotion

Back

Planogram

Front

Bill is creating and selling homemade cookies. Which of the following factors does NOT directly affect how much Bill will sell his cookies for? The price of sugar, The prices that Bill's competitors charge for similar cookies, The oven temperature Bill uses when he bakes the cookies, The amount of money that Bill wants to make on each sale

Back

The oven temperature Bill uses when he bakes the cookies

Front

This form of marketing is also called keyword advertising or pay-per-click.

Back

Search Engine Marketing (SEM)

Front

The promotional approach aimed at specific customers with the goal of getting the customer to take action is called:

Back

Direct marketing

Front

What does visual merchandising do?

Back

Allows customers to make a connection with products.

Front

When doing a store walkthrough, you notice a light fixture in the stockroom that's covered with dust and dead insects, and one light bulb is flickering. What do you do?

Back

Tell your manager

Front

When doing a store walkthrough, you see spilled soda on the floor. What do you do first?

Back

Get a cone or marker and put it near the spill so that no one will walk on it

Front

What's the term for a schematic diagram that visually represents the way in which merchandise should be displayed on the sales floor?

Back

Planogram