Media Lit Flashcard 3

Front

Card stacking

Back

telling one side of the story as though there is no opposing view

Front

Bandwagon

Back

tries to persuade the reader to do, think, or buy something because it is popular or everyone is doing it

Front

Plain folks

Back

Attempting to convince the public that one's views reflect those of the common person

Front

Nostalgia

Back

longing for the past; people tend to only remember the good parts of the past

Front

Warm & fuzzy

Back

Using sentimental images (especially families, kids and animals) to sell products or ideas.

Front

Simple solutions

Back

When an advertiser implies that the product will help the consumer to avoid complex problems, or the one product will fix several problems.

Front

Scientific evidence

Back

uses the paraphernalia of science (charts, graphs, lab coats, etc.) to "prove" something that's often bogus.

Front

Group dynamics

Back

replaces the weakness of the individual with the strength of the group

Front

Rhetorical questions

Back

Questions phrased to stimulate a mental response rather than an actual spoken response on the part of the audience

Front

Propaganda

Back

information, especially of a biased or misleading nature, used to promote or publicize a particular political cause or point of view