Principles of Marketing Mid-Term questions (Fall 2024)

Front

One way to describe a target market is...

Back

group of customers the business seeks to attract.

Front

The Hoff Company decided it would be more successful if it divided the total market for its products into smaller, more specific groups of consumers. This business is engaged in

Back

market segmentation.

Front

Segmenting the market based on where people live.

Back

Geographics

Front

Psychographic/lifestyle segmentation refers to:

Back

customer values, attitudes, and hobbies

Front

Which of the following is not an element of demographic segmentation? age, income, personality, gender

Back

personality

Front

___________is based on the way a customer use the product.

Back

Product Benefit

Front

A new yoga studio opened and wants to promote their new business to active stay-at-home parents. They post flyers advertising their new classes at the local Mommy & Me Dance Class. This is an example of what type of market segmentation?

Back

Psychographic/Lifestyle

Front

The Four Ps of Marketing are product planning, price, place, and _________.

Back

promotion

Front

Geographic segmentation is dividing a market by where customers are

Back

living.

Front

A new senior living community opened in Ocean County. They send promotional materials to homeowners over the age of 55. This is an example of ________________ segmentation?

Back

Demographic