Advertisement Flashcard

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What is Testimonial propaganda?

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A propaganda technique that uses endorsements from celebrities or satisfied customers to promote a product or idea.

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What is Card Stacking propaganda?

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A technique that presents only the information that is favorable to a product or idea while omitting any negative information.

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What is Plain Folks propaganda?

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A technique that attempts to convince the audience that the spokesperson is just like them, using everyday language and relatable scenarios.

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What is Transfer propaganda?

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A technique that associates a product or idea with something that is already liked or respected, to evoke positive feelings.

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What is Bandwagon propaganda?

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A technique that suggests that everyone is doing something, so you should too, creating a sense of urgency to join in.

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What are Fear Appeals in propaganda?

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A technique that uses fear to persuade the audience to take action or adopt a certain viewpoint.

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What is Name-Calling propaganda?

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A technique that uses negative labels or descriptions to create a negative impression of a person or idea.

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What is Glittering Generality propaganda?

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A technique that uses vague, positive phrases that sound good but have little real meaning to promote a product or idea.

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What is Repetition in advertising?

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A technique that involves repeating a message or slogan to reinforce it in the audience's mind.

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What is the purpose of propaganda?

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To influence public opinion and behavior towards a specific idea, product, or political agenda.