Digital Marketing Final Review

Front

Which of the following is a characteristic of a good brand? Recognizable, Refurbished, Regional, Religious

Back

Recognizable

Front

A brand should communicate which of the following? Consumer Confidence, Consumer Consideration, Consumer Collaboration, Consumer Capitalism

Back

Consumer Confidence

Front

Branding helps companies to set their products apart from others this is called

Back

Differentiation

Front

The official name of a product is called a

Back

brand name

Front

When defining a target market for a product marketers use which of the following?
Market Systems, Market Segmentation, Market Sampling, Market Strategies

Back

Market Segmentation

Front

C2C stands for what type of business relationship?

Back

Consumer to Consumer

Front

The Office is an example of which type of e-commerce business?

Back

B2B

Front

Domain names that end in .com are which type of business?

Back

Company

Front

The domain name that stands for a non-profit is?

Back

.org

Front

When consumers change their minds about ordering online it is called

Back

cart abandonment