Rhetoric

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Purpose in Rhetoric

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What the author intends for the reader(s) to do while and after they read the text.

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Audience in Rhetoric

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A reader or group of readers capable of acting on this exigence.

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Rhetorical Analysis

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The examination of written texts to determine how the author shaped the content in order to achieve an identifiable purpose for a given audience.

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Irony

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The contrast between what is stated explicitly and what is really meant.

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Imagery

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The sensory details or figurative language used to describe, arouse emotion, or represent abstractions, usually using terms related to the five senses.

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Ethos

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A rhetorical appeal to credibility or character.

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Pathos

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A rhetorical appeal to emotion.

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Logos

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A rhetorical appeal to logic and reason.

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Exigence

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An issue, problem, or situation that causes or prompts someone to write or speak.

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Tone

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The author's attitude toward the subject, conveyed through word choice and style.