Unit 2 Test

Front

What should customer segments be aligned to?

Back

A relevant Value Proposition

Front

Demographic, Geographic, Psychographic, & Behavioral are all types of ___________

Back

customer segments

Front

Which skill is emphasized for creating customer personas?

Back

Empathy

Front

What is the difference between a customer and a consumer?

Back

A customer purchases goods, a consumer uses them.

Front

What is customer segmentation?

Back

The process of dividing an audience into smaller groups based on similar characteristics

Front

In a business context, who is the consumer?

Back

The person who uses the product

Front

In a business context, who is the customer?

Back

The person who buys the product

Front

How a customer solves their problem is an example of ______

Back

an existing alternative

Front

What is the goal of the problem interview process?

Back

To determine if someone would buy a solution to solve the problem

Front

Which of the following is a technique used during problem interviews?
- Pitching your solution idea
- Asking about the cost of your service
- Reminding customers of your product
- Asking someone to explain more about the problem they have

Back

Asking someone to explain more about the problem they have