
Unit 2 Test
Flashcard
•
Business
•
10th Grade
•
Practice Problem
•
Hard
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20 questions
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1.
FLASHCARD QUESTION
Front
What should customer segments be aligned to?
Back
A relevant Value Proposition
2.
FLASHCARD QUESTION
Front
Demographic, Geographic, Psychographic, & Behavioral are all types of ___________
Back
customer segments
3.
FLASHCARD QUESTION
Front
Which skill is emphasized for creating customer personas?
Back
Empathy
4.
FLASHCARD QUESTION
Front
What is the difference between a customer and a consumer?
Back
A customer purchases goods, a consumer uses them.
5.
FLASHCARD QUESTION
Front
What is customer segmentation?
Back
The process of dividing an audience into smaller groups based on similar characteristics
6.
FLASHCARD QUESTION
Front
In a business context, who is the consumer?
Back
The person who uses the product
7.
FLASHCARD QUESTION
Front
In a business context, who is the customer?
Back
The person who buys the product
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