Careers In Marketing

Front

Which of the following traits are necessary in all marketing careers: Math skills and graphic design, Teamwork and communication, Creativity and independence, Persistence and math skills?

Back

Teamwork and communication

Front

Which of the following is an example of advertising: A chef develops a new dish for her restaurant. A commercial for a new product runs on TV. A new store opens in your town. A sporting goods store starts to get more business.

Back

A commercial for a new product runs on TV.

Front

Which of the following describes careers in marketing: They exist in very few industries. They are separate and distinct. They only exist online. They often overlap and run together.

Back

They often overlap and run together.

Front

Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package?

Back

Product management

Front

What marketing career does Jamilah have, focusing on all marketing functions including channel management, marketing-information management, pricing, product/service management, promotion, and selling?

Back

Marketing management

Front

What type of duties do customer service professionals often perform?

Back

Handling complaints

Front

What marketing career focuses on keeping customers coming back?

Back

Customer service

Front

Hospitals, spas, and churches are examples of

Back

service marketing

Front

Service marketers have a tough job because they have to market products that are

Back

intangible

Front

Booking hotel rooms for vacationers is an example of __________ marketing.

Back

service