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Digital Marketing Q2 Benchmark Part 1

Digital Marketing Q2 Benchmark Part 1

Assessment

Flashcard

Business

12th Grade

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

Student preview

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51 questions

Show all answers

1.

FLASHCARD QUESTION

Front

Which of the following is NOT an example of a clear call to action? Buy now to get 33% off of your purchase., Click here to download your FREE guide., HotRods is the best car wash in town., Visit www.abcdefg.com to learn more.

Back

HotRods is the best car wash in town.

2.

FLASHCARD QUESTION

Front

A _______ is a statement or phrase that encourages audience response.

Back

Call to action

3.

FLASHCARD QUESTION

Front

What are the three main goals of marketing?

Back

Increase sales, build brand awareness, and engage customers

4.

FLASHCARD QUESTION

Front

True or False: When businesses use the word “messaging,” they are only referencing a written set of words.

Back

False

5.

FLASHCARD QUESTION

Front

What are the 4 Ps of marketing?

Back

Price, Product, Promotion, Place

6.

FLASHCARD QUESTION

Front

Which of the following best describes marketing? Options: The process of communicating a company’s value to customers, The process of directly promoting a product or service, The process of creating and maintaining the identity of a brand, A range of activities that assist customers in resolving issues

Back

The process of communicating a company’s value to customers

7.

FLASHCARD QUESTION

Front

Social media marketers operate largely under which of the 4 Ps?

Back

Promotion

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