
Entrepreneurship 3.01-3.02
Flashcard
•
Other
•
10th - 12th Grade
•
Practice Problem
•
Hard
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21 questions
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1.
FLASHCARD QUESTION
Front
For a customer to be part of a market, what is required? Options: an unfulfilled desire, financial ability or resources, the willingness to satisfy that desire, all of the items listed
Back
all of the items listed
2.
FLASHCARD QUESTION
Front
A _________________ is the particular group of customers the business seeks to attract.
Back
target marketing
3.
FLASHCARD QUESTION
Front
A customer can belong to more than one target market.
Back
True
4.
FLASHCARD QUESTION
Front
_________________ is designing products and directing marketing activities to appeal to the whole market.
Back
mass marketing
5.
FLASHCARD QUESTION
Front
Is cost effective? Options: mass marketing, segment marketing
Back
mass marketing
6.
FLASHCARD QUESTION
Front
Lines up with the marketing concept: mass marketing, segment marketing
Back
segment marketing
7.
FLASHCARD QUESTION
Front
Addresses the largest audience available
Back
Mass Marketing
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