Entrepreneurship 3.01-3.02

Front

For a customer to be part of a market, what is required? Options: an unfulfilled desire, financial ability or resources, the willingness to satisfy that desire, all of the items listed

Back

all of the items listed

Front

A _________________ is the particular group of customers the business seeks to attract.

Back

target marketing

Front

A customer can belong to more than one target market.

Back

True

Front

_________________ is designing products and directing marketing activities to appeal to the whole market.

Back

mass marketing

Front

Is cost effective? Options: mass marketing, segment marketing

Back

mass marketing

Front

Lines up with the marketing concept: mass marketing, segment marketing

Back

segment marketing

Front

Addresses the largest audience available

Back

Mass Marketing

Front

Encourages effective communication: Mass Marketing, Segment Marketing

Back

Segment Marketing

Front

Is more precise: Mass Marketing, Segment Marketing

Back

Segment Marketing

Front

Provides the most possibilities for success: Mass Marketing, Segment Marketing

Back

Mass Marketing