Sports Marketing Unit 4

Front

Is marketing important to an organization because financial success is a direct result of a businesses’ ability to satisfy the needs and wants of consumers?

Back

True

Front

A need is something you would like to have.

Back

False

Front

Age, income, and occupation are examples of demographic information.

Back

True

Front

Market segmentation is the first step toward understanding consumer groups and determining target markets.

Back

True

Front

Psychographic information reflects what products consumers use and how often they use them.

Back

False

Front

Marketers must select only one method of segmentation when creating and implementing their marketing strategies.

Back

False

Front

Geofencing is not yet an Olympic sport but will be in the next Summer Games.

Back

False

Front

Market research provides an opportunity for companies to get to know their customers.

Back

True

Front

Identifying problems is not a step in the market research process.

Back

False

Front

A target market generally shares one or more similar and identifiable need and/or want.

Back

True