Chapter 10 Assessment

Front

________ consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.

Back

Services

Front

Which of the following exemplifies a service? Candy, Laptop, Hair salon, Car, Laundry detergent

Back

Hair salon

Front

Which of the following is an example of a service industry? Bookstore, Smartphone, Restaurant, Television, Notebook

Back

Restaurant

Front

Market offering includes everything from pure tangible goods to pure services, as well as combinations of goods and services. Which of the following is NOT a product or service? Breakfast cereal, Rental car, Free concert, Shoes, Haircut

Back

Free concert

Front

Which of the following is true with regard to services? A) Services refer to purely tangible products. B) Services are a form of product that consists of activities, benefits, or satisfactions offered for sale. C) Services can be stored for later use. D) Services can be easily separated from their providers. E) Services are tangible product offerings whose quality can be easily measured.

Back

Services are a form of product that consists of activities, benefits, or satisfactions offered for sale.

Front

Which of the following is an example of a pure tangible good? A laptop with a comprehensive warranty for three years, An online shoe retailer that provides free home delivery, An agency that offers free legal advice, A credit card, A bag of potato chips

Back

A bag of potato chips

Front

Which of the following product offering is intangible? A package of laundry detergent, An ink cartridge for a printer, A wool jacket, A gold ring, A taxi ride

Back

A taxi ride

Front

Which of the following product offering is tangible? A visit to the zoo, A museum tour, A concert, A gold ring, A bus ride

Back

A gold ring

Front

Which of the following is a goods-and-services combination? A) A bicycle, B) Oil Change at a Car Dealership, C) Chocolate chips, D) A train ride, E) A music lesson

Back

Oil Change at a Car Dealership

Front

If a consumer purchases a new flat-screen "smart" television which can connect to services like Netflix and Pandora, what is the core customer value involved?

Back

Connection to entertainment and information