Ethos Pathos Logos

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What is Ethos?

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Ethos is a rhetorical appeal to credibility or character. It establishes trust and authority in the speaker or writer.

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What is Pathos?

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Pathos is a rhetorical appeal to emotion. It aims to persuade an audience by eliciting feelings.

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What is Logos?

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Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade.

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Give an example of Ethos.

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Using a doctor to endorse a health product is an example of Ethos, as it relies on the doctor's credibility.

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Give an example of Pathos.

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A commercial showing sad animals in shelters aims to evoke sympathy and encourage donations, which is an example of Pathos.

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Give an example of Logos.

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A statistic showing that 90% of students who study regularly achieve higher grades is an example of Logos.

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How does Ethos differ from Pathos?

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Ethos appeals to credibility and trust, while Pathos appeals to emotions and feelings.

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How does Logos differ from Ethos?

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Logos relies on logical reasoning and evidence, while Ethos relies on the speaker's credibility and character.

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What role does Pathos play in persuasive writing?

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Pathos engages the audience's emotions, making them more likely to connect with the message and take action.

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What is a common use of Ethos in advertising?

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Celebrity endorsements are a common use of Ethos, as they leverage the celebrity's credibility to promote a product.