Ch. 6 Fliers, Brochures, & Websites

Front

What is the recommended number of typefaces (fonts) on a flier?

Back

No more than two.

Front

What is the most common format for a brochure?

Back

Folded twice to create six panels.

Front

What should page 1 of a newsletter include?

Back

General news stories relevant to the field.

Front

What is a common characteristic of journalistic writing?

Back

Two- to three-sentence paragraphs are the norm.

Front

What type of communication is compared to fliers?

Back

PowerPoint slides.

Front

What is the purpose of a flier?

Back

To convey information quickly and attractively.

Front

What is a key design principle for brochures?

Back

Use a clear hierarchy of information.

Front

What is the typical audience for a brochure?

Back

Potential customers or clients.

Front

What is the role of visuals in fliers and brochures?

Back

To enhance understanding and attract attention.

Front

What is a common mistake in flier design?

Back

Using too many different fonts.