Ethos, Pathos, Logos- Convince Me!

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What is Ethos?

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Ethos is a rhetorical appeal that establishes credibility or trustworthiness of the speaker or source.

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What is Pathos?

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Pathos is a rhetorical appeal that evokes emotions and feelings in the audience.

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What is Logos?

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Logos is a rhetorical appeal that uses logic, reasoning, and evidence to persuade the audience.

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Example of Ethos in advertising?

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An ad featuring a famous athlete endorsing a product to build trust.

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Example of Pathos in advertising?

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An ad showing a sad story to evoke sympathy and emotional response.

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Example of Logos in advertising?

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An ad presenting statistics or facts to support a product's effectiveness.

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How does Ethos influence decision-making?

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Ethos influences decision-making by making the audience trust the speaker or source.

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How does Pathos influence decision-making?

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Pathos influences decision-making by appealing to the audience's emotions, leading to emotional responses.

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How does Logos influence decision-making?

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Logos influences decision-making by providing logical arguments and evidence that support a claim.

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What is the primary goal of using Ethos?

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The primary goal of using Ethos is to establish credibility and gain the audience's trust.