Principles of Marketing: Semester Exam Review

Front

Which of the following businesses is directly involved in marketing? a freight office, a law office, a bank, all of the above businesses are directly involved in marketing

Back

a freight office

Front

This marketing function provides security for products, personnel, and customers.

Back

risk management

Front

Exchanging products or services with others by agreeing on their values is known as

Back

bartering

Front

A location where people bring products to be conveniently exchanged is a

Back

central market

Front

Businesses that use the marketing concept

Back

use marketing to identify and understand its customers.

Front

Marketing can: increase international trade, help consumers make better decisions, improve the standard of living, or all of these?

Back

all of these.

Front

An organized effort to influence a company by refusing to purchase its products is called a

Back

boycott

Front

This federal law protects small businesses from unfair pricing practices between manufacturers and large businesses.

Back

Robinson-Patman Act

Front

The basic economic problem is

Back

scarcity

Front

In this kind of economy, the government owns and controls important resources and makes the decisions about what will be produced and consumed.

Back

controlled