SBE Individual Certification: Promotion & Selling

Front

This term refers to the degree to which demand for a product is affected by changes in its price.

Back

Elasticity of Demand

Front

Any communication used to inform, persuade, or remind customers about a company or its products or services.

Back

Promotion

Front

Businesses hope that individuals who are favorably impressed with the business will tell others about it so that the business will receive __________ publicity.

Back

word-of-mouth

Front

This is the practice of displaying products from different categories together, in order to generate additional sales from both.

Back

Cross Merchandising

Front

This is any plan or tactic implemented by the business that is designed to increase awareness or demand for products.

Back

Promotional Strategy

Front

This is the coordination of all the physical elements of a business that are used to project the right image to customers.

Back

Visual Merchandising

Front

A product display consisting of Hersey Chocolate bars, Marshmallows, and Graham Crackers would be an example of:

Back

Cross Merchandising

Front

The fact that a coffee shop, like Starbucks, has a certain look and feel that attracts customers to the business is an example of:

Back

Visual Merchandising

Front

This is the visual exhibit or arrangement of merchandise designed to encourage customers to purchase the arranged products.

Back

Display

Front

Sweepstakes and contests are examples of:

Back

Sales Promotion Activities