Rhetoric

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What is rhetoric?

Back

The art of persuasion.

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Who came up with the ideas of ethos, pathos, and logos?

Back

Aristotle.

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What does ethos refer to in rhetoric?

Back

Ethos refers to the credibility or ethical appeal of the speaker.

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What does pathos refer to in rhetoric?

Back

Pathos refers to the emotional appeal used to persuade an audience.

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What does logos refer to in rhetoric?

Back

Logos refers to logical reasoning or the use of facts and evidence to persuade.

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Give an example of ethos in advertising.

Back

Using a celebrity or expert to endorse a product.

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Give an example of pathos in advertising.

Back

Using a sad story or emotional imagery to connect with the audience.

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Give an example of logos in advertising.

Back

Presenting statistics or facts about a product's effectiveness.

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What is the primary purpose of rhetoric?

Back

To persuade an audience.

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How can understanding rhetoric improve communication?

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It helps in crafting messages that effectively persuade and engage the audience.