Marketing Fundamentals: Final Practice

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Marketing is described as creating

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exchanges

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In the marketing concept, whose point of view matters most?

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Buyer’s

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According to the marketing concept, which option demonstrates customer orientation? Convincing a buyer to buy, Researching a firm’s competitors, Finding out what a buyer wants, Advertising the features of a product

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Finding out what a buyer wants

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According to the marketing concept, keeping company goals in mind means: making product prices low., containing marketing costs., upselling products to customers., maintaining the firm’s purpose.

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maintaining the firm’s purpose.

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According to the marketing concept, which option shows company commitment? Options: Leaving marketing to the marketing department, Teaching marketing to college marketing students, Setting aside funds to research what customers want, Pricing a product to maximize profitability per item

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Setting aside funds to research what customers want

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A target market can be described as the

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group of customers the business seeks to attract.

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Marzetti’s Musical Instruments has determined that it will focus its marketing efforts on senior high-school students. Marzetti’s is engaged in _________ marketing.

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target

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When using mass marketing, marketers seek to appeal to the

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entire market.

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The Thompson Company decided it would be more successful if it divided the total market for its products into smaller, more specific groups of consumers. This business is engaged in

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market segmentation.

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Mass marketing is not as precise as _____________ marketing.

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segment