Ethos, Logos & Pathos

Front

What is Ethos?

Back

Ethos is an appeal to ethics. It is a means of convincing the audience of the character or credibility (trustworthiness) of the persuader.

Front

What is Pathos?

Back

Pathos is an appeal to emotion. It is a means of convincing the audience by creating an emotional response.

Front

What is Logos?

Back

Logos is an appeal to logic. It is a means of convincing the audience through rational thought and reason.

Front

Example of Pathos: 'They’ve worked against everything we’ve worked so hard to build, and they don’t care who gets hurt in the process.' What is this an example of?

Back

Pathos

Front

Example of Ethos: 'My three decades of experience in public service make me the ideal candidate for your mayor.' What is this an example of?

Back

Ethos

Front

Example of Ethos: 'If his years as a Marine taught him anything, it’s that caution is the best policy in this sort of situation.' What is this an example of?

Back

Ethos

Front

What is the purpose of Ethos in persuasion?

Back

The purpose of Ethos is to establish the credibility and trustworthiness of the speaker or writer.

Front

What is the purpose of Pathos in persuasion?

Back

The purpose of Pathos is to evoke an emotional response from the audience to persuade them.

Front

What is the purpose of Logos in persuasion?

Back

The purpose of Logos is to appeal to the audience's logic and reason to persuade them.

Front

How can Pathos be effectively used in writing?

Back

Pathos can be effectively used in writing by incorporating emotional language, vivid imagery, and personal anecdotes.