Marketing Flashcard

Front

What is the process of creating, communicating, delivering, and exchanging offerings that have value?

Back

Marketing

Front

Which term describes a group of potential customers?

Back

Market

Front

Who are the recipients of marketing efforts?

Back

Customers

Front

Which of the following is an example of exchanging in marketing? Advertising a product, Offering a free trial, Completing a sale transaction, Transferring value between two parties

Back

Transferring value between two parties

Front

Which of the following is an example of a need? Jewelry, Food, Luxury items, Technology

Back

Food

Front

What is an example of a want?

Back

Jewelry

Front

Which of the following is an example of a service? Food, Housing, Hair styling, Cars

Back

Hair styling

Front

What type of economic system relies on customs and traditions to make economic decisions?

Back

Traditional

Front

Which of the following is NOT one of the four factors of production? A) Land, B) Labor, C) Technology, D) Capital

Back

Technology

Front

What is the primary goal of a command economy?

Back

Central government control