Q2 Digital Marketing Benchmark Review Pt2

Front

True or False: The largest percentage of Instagram users are aged 13-17 years old.

Back

True

Front

Which of the following best defines “advertising campaign”? A collection of posts about the same product on social media, A collection of advertisements trying to accomplish the same goal, A video of a product or service that is shared on multiple social media sites, Any content that promotes a brand’s product or service

Back

A collection of advertisements trying to accomplish the same goal

Front

If Motocross Central wants to increase awareness via video, which of the following types of Twitter ad campaigns should Motocross Central run? Awareness, Video views, Followers, Website clicks

Back

Video views

Front

True or False: In comparison to other age groups, internet users who are 18-29 years old are most likely to use Twitter.

Back

True

Front

If a company wants its ad to appear on the “Trends for you” section on Twitter, what kind of promotion should it run?

Back

Promoted Trend

Front

____ began as a side project that was initially designed to function similarly to instant messaging.

Back

Twitter

Front

The majority of Twitter users are ____.

Back

Male

Front

Which term describes Jennifer after she expressed interest in purchasing a product from LilysApothecary.com? Options: Lead, Audience, Influencer, Follower

Back

Lead

Front

Snapchat, WhatsApp, and Facebook Messenger are examples of ____ applications.

Back

Instant messaging

Front

If Tana pays for fake views on YouTube to outsmart its search engine, which of the following is she doing? Running a YouTube ad campaign, Building brand awareness via bumper ads, Influencer marketing?

Back

Black hat marketing