Ch. 11 Broadcast Journalism

Front

What are written broadcast stories commonly referred to as?

Back

Scripts

Front

What is the term for lower third graphics in broadcast journalism?

Back

Chyron

Front

Who is responsible for all news programming for a broadcast media outlet?

Back

Director

Front

What is an example of an umbrella lead?

Back

Five people were hurt in separate fireworks accidents.

Front

What device is used for displaying a script or prepared text during a broadcast?

Back

Teleprompter

Front

What is the role of a producer in broadcast journalism?

Back

A producer oversees the production of news segments and manages the team.

Front

What is a kicker in broadcast journalism?

Back

A kicker is a light-hearted or humorous story that concludes a newscast.

Front

What does the term 'slug' refer to in broadcast journalism?

Back

A slug is a short label or title used to identify a news story.

Front

What is the purpose of a lead in a news story?

Back

The lead summarizes the most important information and grabs the audience's attention.

Front

What is the function of a newsreader in broadcast journalism?

Back

A newsreader presents news stories on air, often using a teleprompter.