Apparel 2 Test 6

Front

A retail sales manager reviews the sales logs at the end of each day to determine which styles were the highest sellers. What kind of marketing method is this?

Back

Sales research

Front

A fabric company uses industry magazines/newspapers that are printed daily to keep current with fashion and apparel trends. This illustrates which type of publication?

Back

trade publication

Front

A clothing retail company contacts the local business development office for employment data. Which kind of research is this?

Back

secondary

Front

Being able to predict colors, fabrics, and styles that would be on the runway and in stores is what type of fashion activity?

Back

fashion forecasting

Front

Colors and fabric designs that were popular in the 1970s are starting to reappear in fashion magazines this year. Which fashion area most likely anticipated this trend?

Back

fashion forecasting

Front

Heather and Megan are watching the MTV Awards show to see what celebrities are wearing to consider which styles of prom dresses might be in fashion this year. What type of marketing method is this?

Back

comparison shopping

Front

A clothing store asks if one is willing to complete a short survey after visiting its site. The survey illustrates a type of

Back

consumer research

Front

A retail store specializing in denim selects a group of local teens to give their opinions regarding satisfactions with products and services they offer. Which type of marketing method is being utilized?

Back

consumer research

Front

Companies meet twice annually to pool their knowledge of color cycles and project color trends. This example represents

Back

color services

Front

The department manager at Belk looks at the merchandise reports to determine which items are not selling. What kind of marketing method is this?

Back

sales research