Understanding Advertising Concepts Flashcard

Front

What is the target audience for a product?

Back

A specific group of people likely to buy it

Front

Which is an example of a demographic characteristic? Options: Watching habits, Age and gender, Buying patterns, Brand loyalty

Back

Age and gender

Front

A luxury car ad featuring a CEO is targeting which demographic?

Back

High-income professionals

Front

How do advertisers define psychographics?

Back

Interests, attitudes, and lifestyles

Front

What is a banner ad?

Back

A visual ad displayed on a webpage.

Front

Which of these is an example of a pop-up ad? A sidebar ad on a blog, An ad that opens in a new tab unexpectedly, A Facebook post sponsored by a brand, An image ad within an article

Back

An ad that opens in a new tab unexpectedly

Front

What is the main purpose of a pre-roll ad?

Back

To engage users before video content

Front

What’s a key advantage of social media ads?

Back

Easier demographic targeting

Front

What is native advertising?

Back

Ads integrated naturally into content

Front

Which example best fits sponsored content? Options: An ad that appears on Instagram stories, An article written to promote a brand, A billboard showing a product, A pre-roll video ad

Back

An article written to promote a brand